Author Archives: Rashin Pothan

The One Thing Guaranteed To Fail Your Start Up

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Entrepreneurs are fireballs of energy. When an idea strikes, they get excited and cannot wait to get started on it. You all would remember those sleepless nights where you mentally made note of every nuances of how your business would be run and grown. And when you actually get started, you somehow end up trying […]

10 Deadly Sins That Can F**k Up Your E-commerce Business

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I don’t want to be a spoilsport. Neither do I want to dampen your enthusiasm, but e commerce websites are one of the hardest nuts to crack. Prospective customers hop from one site to another looking for best deals and there are giants with deep pockets offering alluring discounts. Even if you are selling something […]